Climate Change Case Study: Removing Disposable Cups from our Cafe

This case study is exploring the campaigns and results of our journey to reducing the number of disposable cups from our cafes.

This case study explores our journey towards removing disposable cups from our cafe. It includes key findings overall and describes the five separate campaigns. As shown, the impact on the number of disposable cups used was very dependent on the campaigns. It also considers the customer's key motivators for choosing reusable cups.

Two people sitting in a cafe having a conversation. There are re-usable cups on the table in front of them.

Key Selling Points


Authors

Katie Carter

Formats

Local Digital Format (Rank: 0)

disposable-coffee-cup-study.pdf (464.47 kb)

Removing Disposable Cups from our Cafe

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